|
for
general editorial, Michael
Scheufler |
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| Jade
is a new magazine for new times, for people who see life as one
reality, and can recognise a good idea whatever its form. Jade sees the
world as a giant prism, separating light into a myriad of colours. The light
of the world is also your light, and the world reflects you. Jade is the colour of harmony and peace; it brings together all the other colours. Jade is a conduit, a 'communications platform', for all colours of the spectrum, for all people and their ideas. By representing people at their creative best, Jade would like to encourage you to get to know and love their talent in its entirety. Jade promotes the one truly international language - beauty. And what is beauty? It is developing your taste to the extent of your capacity; it's being as creative as you can be. Think about this: water takes on the colour of the vase it's in. Now think about it again, you are the water, and Jade is the vase. Jade does not encourage consumption, per se. Rather, Jade is about developing a taste for beauty in everything you do, as the key to enjoying one's self. Jade thus redefines the meaning of 'lifestyle'. True style is about knowing ourselves and learning to love each other. Living life aesthetically, building a beautiful world, is a way to try and be ethical. A new magazine will not change the world; however, people will, if they learn to respect each other as the universal men and women they are at heart. For God's sake, let's make a start! Rola Khoury/ Editor-in-Chief |
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